When Marco began to work on the Ecobrow line, there were only a few natural eyebrow lines on the market. And those that existed left something to be desired. So the mission became clear: arrive at a universal product that matches every skin tone, stays true to Marco’s philosophy of responsible beauty and yet still lives up to the standards of the best makeup artists in the world. It seemed like a tall order at the time but Marco’s dedication to create a best-in-class product paid off when, in 2013, the Ecobrow Defining Wax was born.

An alternative to most brow products on the market, it quickly became a bestseller and a cult favorite among beauty experts globally, thanks to its luxuriously smooth texture and long-lasting, cream-to-powder finish. Key to what sets the Ecobrow brand apart is Marco’s artistic, deeply personal and hands-on approach to the line; it’s reflected in every detail — from the clean formula to the artfully sleek packaging. The six shades pay homage to some of Marco’s favorite Hollywood icons through the ages: Marilyn (Blonde), Sharon (Light Brunette), Rita (Auburn), Penelope (Brunette), Liz (Dark Brunette) and Frida (Soft Black).

Recently, in response to the overwhelming success of the Ecobrow Defining Wax, Marco expanded his line of products to include iterations of the original, mineral-based and paraben-free formula. The line’s newest offering, the Ecobrow Defining Crayon, come in the same beloved shades as the original Ecobrow Defining Wax, plus a Clear formula for the Gel. Just like their predecessor, the application is effortless, and the intensity of each shade can be controlled easily with the application — you can go as light or dark as you’d like.

All of Marco’s creations (and there are more to come!) serve the same purpose: to empower every woman – whether she’s a Marilyn, Sharon, Rita, Penelope, Liz or a Frida — to look and feel like a Hollywood icon.